Privacy policy
and consents
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations of the EU-DSGVO and this data protection declaration.
Table of contents
- Objective and responsible body
- Basic information on data processing
- Processing of personal data
- Collection of access data
- Cookies & range measurement
- Borlabs cookie
- Server log files
- Google Analytics
- Facebook social plugins
- Facebook remarketing
- Tumblr
- Newsletter
- Integration of third party services and content
- SSL Encryption
- User rights and deletion
- Changes to the privacy policy
1. objective and responsible body
This data protection declaration clarifies the type, scope and purpose of the processing (including the collection, processing and use as well as obtaining consent) of personal data within our online offer and the websites, functions and contents connected with it (hereinafter jointly referred to as "online offer" or "website"). This privacy policy applies regardless of the domains, systems, platforms and devices (e.g. desktop or mobile) on which the online offer is executed.
Provider of the online offer and the data protection-legally responsible place is Treeme Shop GmbH, Im Stadtwald 3, 9400 Rorschach, Switzerland (hereinafter referred to as "provider", "we" or "us"). For contact details we refer to our imprint.
The term "user" includes all customers and visitors of our online offer. The terms used, e.g. "user", are to be understood in a gender-neutral way.
2. basic information on data processing
We process personal data of users only in compliance with the relevant data protection regulations in accordance with the dictates of data economy and data avoidance. This means that user data will only be processed if a legal permit is available, especially if the data is required for the provision of our contractual services and online services, or if it is required by law or if consent is given.
We take organisational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of the data protection laws are observed and thus to protect the data processed by us against accidental or intentional manipulation, loss, destruction or access by unauthorised persons.
If, in the context of this data protection declaration, content, tools or other means are used by other providers (hereinafter jointly referred to as "third-party providers") and their registered office is abroad, it must be assumed that a data transfer to the countries where the third-party providers are based is taking place. The transfer of data to third countries is either based on a legal permission, a consent of the users or special contractual clauses which guarantee the legally required security of the data.
3. processing of personal data
The personal data will be processed, in addition to the uses expressly mentioned in this Privacy Policy, for the following purposes on the basis of legal permissions or consents given by users:
- The provision, execution, maintenance, optimisation and safeguarding of our services, services and user benefits;
- The provision of effective customer service and technical support.
The legal basis for this is Art. 6 para. 1 lit. a DSGVO or Art. 6 para. 1 lit. b DSGVO.
We only transfer the users' data to third parties if this is necessary for billing purposes (e.g. to a payment service provider) or for other purposes if this is necessary to fulfil our contractual obligations to the users (e.g. address notification to suppliers).
When contacting us (via contact form or email), the user's details are stored for the purpose of processing the enquiry and in the event that follow-up questions arise.
Personal data will be deleted, provided that they have fulfilled their intended purpose and there are no storage obligations to prevent deletion.
4. collection of access data
We collect data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the accessed website, file, date and time of access, transferred data volume, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.
We use the protocol data without allocation to the person of the user or other profile creation according to the legal regulations only for statistical evaluations for the purpose of operation, security and optimization of our online offer. However, we reserve the right to check the log data retrospectively if there is a justified suspicion of illegal use based on concrete evidence.
5. cookies & range measurement
Cookies are information that is transferred from our web server or web servers of third parties to the web browsers of the users and stored there for later retrieval. Users will be informed about the use of cookies in the context of pseudonymous range measurement within the scope of this data protection declaration.
The viewing of this online offer is also possible under exclusion of cookies. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
It is possible to manage many online ad cookies from companies via the US site http://www.aboutads.info/choices or the EU site http://www.youronlinechoices.com/uk/your-ad-choices/
6th Borlabs Cookie
This website uses Borlabs cookie, which sets a technically necessary cookie (borlabs cookie) to store your cookie consent.
Borlabs Cookie does not process any personal data.
The borlabs-cookie stores your consent that you gave when you entered the website. If you wish to revoke these consents, simply delete the cookie in your browser. When you re-enter/reload the website, you will be asked again for your cookie consent. Alternatively, you can use the following button to adjust the settings you have already set.
[borlabs-cookie type="btn-cookie-preference" title="Cookie Settings"/]
7. server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- Browser type and version
- Operating system used
- Referrer URL
- Host name of the accessing computer
- Time of the server request
These data cannot be assigned to specific persons. A consolidation of this data with other data sources is not carried out. We reserve the right to check this data subsequently if we become aware of concrete indications of illegal use.
8. google analytics
We use Google Analytics, a web analysis service of Google Inc. ("Google"). Google uses cookies. The information generated by the cookie about the use of the website by the user is usually transferred to a Google server in the USA and stored there.
Google will use this information on our behalf to evaluate the use of our website by users, to compile reports on the activities within this website and to provide us with further services associated with the use of this website and the use of the Internet. The processed data can be used to create pseudonymous user profiles of the users.
We only use Google Analytics with activated IP anonymisation. This means that the IP address of users is shortened by Google within member states of the European Union or in other states that are party to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there.
The IP address transmitted by the user's browser is not combined with other data from Google. Users can prevent the storage of cookies by adjusting their browser software accordingly; users can also prevent the collection of data generated by the cookie and relating to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de
In addition or as an alternative to the browser add-on, you can prevent tracking by Google Analytics on our pages by clicking this link. This will install an opt-out cookie on your device. This prevents Google Analytics from tracking this website and this browser in the future as long as the cookie remains installed in your browser.
For more information about Google's advertising use, opt-out and opt-in options, please visit the Google websites: https://www.google.com/intl/de/policies/privacy/partners ("Google's use of data when you use our partners' websites or apps"), http://www.google.com/policies/technologies/ads ("Google's use of data for advertising purposes"), http://www.google.de/settings/ads ("Manage information Google uses to serve ads to you") and http://www.google.com/ads/preferences ("Determine what ads Google shows you").
9. facebook social plugins
Our online offering uses social plugins ("Plugins") from the social network facebook.com, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The Plugins can be recognized by one of the Facebook logos (white "f" on blue tile, the words "Like", "Like" or a "Thumbs Up" sign) or are marked with the addition "Facebook Social Plugin". The list and appearance of the Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/
When a user calls up a function of this online offer that contains such a plugin, his device establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user's device and integrated into the online offering by the user. User profiles can be created from the processed data. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin and therefore inform the users according to our state of knowledge.
By integrating the plugins, Facebook receives the information that a user has called up the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his or her Facebook account. When users interact with the plugins, for example, by pressing the Like button or posting a comment, the corresponding information is transmitted directly from your device to Facebook and stored there. If a user is not a member of Facebook, it is still possible for Facebook to find out his or her IP address and store it. According to Facebook, only an anonymized IP address is stored in Germany.
The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the relevant rights and setting options to protect the privacy of users, can be found in the Facebook privacy policy: https://www.facebook.com/about/privacy/
If a user is a Facebook member and does not want Facebook to collect data about him or her via this online offer and link it with his or her membership data stored on Facebook, he or she must log out of Facebook and delete his or her cookies before using our online offer. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US-American page http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.
10. facebook remarketing
Within our online offer, so-called "Facebook pixels" of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), are used. With the help of the Facebook pixel, Facebook is able to determine the visitors of our offer as a target group for the presentation of ads, so-called "Facebook Ads". Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our website. In other words, with the help of the Facebook pixel, we want to ensure that our Facebook ads correspond to the potential interest of the users and do not appear annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users are redirected to our website after clicking on a Facebook ad.
The Facebook pixel is integrated directly by Facebook when you call up our websites and can save a so-called cookie, i.e. a small file, on your device. If you then log in to Facebook or visit Facebook when logged in, the visit to our website will be noted in your profile. The data collected about you is anonymous to us, so we cannot draw conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible. The processing of the data by Facebook is carried out within the framework of Facebook's Data Usage Policy. Accordingly, you can find more information on how the Remarketing Pixel works and generally on the display of Facebook Ads, in the Facebook Data Usage Policy: https://www.facebook.com/policy
You may object to the collection by the Facebook pixel and use of your information to display Facebook ads. To do so, you can go to the Facebook-facilitated page and follow the instructions on usage-based advertising settings: https://www.facebook.com/settings?tab=ads or opt-out via the U.S. http://www. aboutads.info/choices/ or the EU http://www.youronlinechoices.com/ page. The settings are platform-independent, meaning that they are applied to all devices, such as desktop computers or mobile devices.
11. twitter
We use the buttons of the Twitter service. These buttons are provided by Twitter Inc, 795 Folsom St., Suite 600, San Francisco, CA 94107, USA They can be identified by terms such as "Twitter" or "follow" or associated with a stylized blue bird. With the help of the buttons it is possible to share a post or website of this online offer on Twitter or to follow the provider on Twitter.
When a user uses the function of such a button, his browser establishes a direct connection with the servers of Twitter. The content of the Twitter button is transmitted by Twitter directly to the user's browser. We therefore have no influence on the amount of data that Twitter collects with the help of this plugin and inform the users according to our state of knowledge. According to this, only the IP address of the user, the URL of the respective website is transmitted when the button is obtained, but is not used for any other purpose than the display of the button.
For more information, please refer to the Twitter privacy policy at http://twitter.com/privacy.
12. pinterest
We use the buttons ("Pin It") of the Pinterest service, http://pinterest.com. These buttons allow users to share our articles or web pages on their Pinterest boards.
When a user uses the function of such a button, his browser establishes a direct connection with the servers of Pinterest. The content of the "Pin It" button is transmitted by Pinterest directly to the user's browser. We therefore have no control over the amount of data that Pinterest collects using the "Pin It" button and we inform users according to our knowledge. According to this, only the user's IP address and the URL of the website in question will be transmitted, but will only be used for the purposes of displaying the "Pin It" button and sharing the content
For more information, please refer to Pinterest's privacy policy at http://pinterest.com/about/privacy/.
13. instagram
Functions of the Instagram service are integrated on our pages. These functions are offered by Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA integrated. If you are logged in to your Instagram account, you can link the contents of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to our sites with your account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Instagram.
For more information, please refer to Instagram's privacy policy: http://instagram.com/about/legal/privacy/
14. linkedIn
Our website uses features of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time you access one of our pages that contains LinkedIn features, a connection to LinkedIn servers is established. LinkedIn will be notified that you have visited our sites using your IP address. If you click on LinkedIn's "Recommend Button" and are logged into your LinkedIn account, LinkedIn is able to track your visit to our site to you and your account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by LinkedIn.
For more information, please refer to the LinkedIn privacy policy at: https://www.linkedin.com/legal/privacy-policy
15. XING
Our website uses features of the XING network. The provider is XING AG, Dammtorstraße 29- 32, 20354 Hamburg, Germany. Each time one of our pages containing XING functions is called up, a connection to XING servers is established. To the best of our knowledge, no personal data is stored. In particular, no IP addresses are stored or usage behavior is evaluated.
Further information on data protection and the XING Share Button can be found in the XING Privacy Policy at: https://www.xing.com/app/share?op=data_protection
16. tumblr
Our pages use buttons of the service Tumblr. The provider is Tumblr, Inc, 35 East 21st St, 10th Floor, New York, NY 10010, USA. These buttons allow you to share a post or page on Tumblr or follow the provider on Tumblr. When you visit one of our websites with a Tumblr button, the browser establishes a direct connection to Tumblr's servers. We have no influence on the amount of data that Tumblr collects and transmits with the help of this plugin. According to the current status, the user's IP address and the URL of the respective website are transmitted.
For more information, please refer to Tumblr's privacy policy at: http://www.tumblr.com/policy/de/privacy
17th Newsletter
With the following information, we would like to inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the described procedures.
Content of the newsletter: We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter referred to as "newsletters") only with the consent of the recipients or a legal permission. Insofar as the contents of the newsletter are specifically described in the context of a registration for the newsletter, they are decisive for the consent of the users. In addition, our newsletters contain the following information: Products, offers, promotions, stories, news and interesting facts.
Double-Opt-In and logging: The registration to our newsletter is done in a so-called Double-Opt-In procedure. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with foreign e-mail addresses. The newsletter registrations are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Changes to your data stored by the shipping service provider are also logged.
Dispatch service provider: Newsletters are sent by means of the Mailster plug-in (hereinafter referred to as "dispatch service provider") from and on our own server located in the European Union. You can view the data protection regulations of the dispatch service provider and other information here: https://mailster.co/
The e-mail addresses of our newsletter recipients, as well as their other data described in this notice, are stored on our own servers. We use this information only for sending and evaluating the newsletter.
Registration data: To subscribe to the newsletter, you only need to enter your e-mail address. Optionally we ask you to enter the following data: "Name" for the purpose of personalizing the newsletter.
Statistical survey and analyses - The newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from the server of the mailing service provider when the newsletter is opened. Within the scope of this retrieval, technical information, such as information on the browser and your system, as well as your IP address and time of retrieval are initially collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined by means of the IP address) or the access times. Statistical surveys also include determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our nor the dispatch service provider's intention to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
Cancellation/revocation - You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. Your consent to the dispatch of the newsletter by the dispatch service provider and the statistical analyses will expire at the same time. A separate cancellation of the dispatch by the dispatch service provider or the statistical analysis is unfortunately not possible. You will find a link to cancel the newsletter at the end of each newsletter.
18. integration of third party services and content
It can happen that within our online offer contents or services of third party providers, such as city maps or fonts from other websites are integrated. The integration of content from third party providers always requires that the third party providers are aware of the IP address of the user, as without the IP address they would not be able to send the content to the user's browser. The IP address is therefore necessary for the display of this content. Furthermore, the providers of the third-party content may set their own cookies and process the users' data for their own purposes. User profiles can be created from the processed data. We will use this content as sparingly and as far as possible to avoid data loss and will select reliable third-party providers with regard to data security.
The following presentation offers an overview of third-party providers and their contents, along with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, the possibility to object (so-called opt-out):
- External fonts from Google, Inc., https://www.google.com/fonts ("Google Fonts"). Google Fonts are integrated by a server call to Google (usually in the USA). Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/
- Maps provided by the "Google Maps" service of the third-party provider Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/
- Videos from the "YouTube" platform of the third-party provider Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/
19. SSL encryption
This site uses SSL encryption for security reasons and to protect the transmission of confidential content, such as the requests you send to us as site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
If the SSL encryption is activated, the data that you transmit to us cannot be read by third parties.
20. user rights and deletion of data
Users have the right to request information free of charge about the personal data we have stored about them. In addition, users have the right to have incorrect data corrected, to withdraw consent, to block and delete their personal data and, in the event of the assumption of unlawful data processing, to lodge a complaint with the competent supervisory authority.
The data stored with us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any legal storage obligations.
21. changes to the privacy policy
We reserve the right to change the privacy policy in order to adapt it to changed legal situations or in case of changes in the service and data processing. However, this only applies with regard to declarations on data processing. Insofar as the consent of the users is required or components of the data protection declaration contain regulations of the contractual relationship with the users, the changes will only be made with the consent of the users.
Users are asked to inform themselves regularly about the content of the data protection declaration.
Status: November 2020
